All business has to play by small town rules now. When every one of your customers can talk to everyone else, it’s like a small town. When the human voice is valued over corporate mission statements, it's like a small town. Becky McCray and Barry Moltz know that small town businesses have learned to thrive with limited resources, build community and reach beyond geographic boundaries. And that is exactly what all business has to do now. Together, they've discovered seven Small Town Rules that all businesses are having to cope with now and made them the subject of their new book, Small Town Rules, coming March 25 from Que Publishing.