In this session Patrick is going to take a humorous look at how people discover, fall in love with, get frustrated by, and eventually master social media. Each of us has the capability to master social media and become a superhero to our organizations. This is a great session to attend if you know that you want to use social media but it is taking you a long time to figure out how to make it relevant to your industry. And you don't have that kind of time.
